HealthType™

The HealthType^TM Solution--The Goal

HealthType^TM offers a breakthrough method of leveraging individuals’ personalities to connect with them at a personal level. A customized interface and information displayed in the best-fit learning format for the individual increases sustainable interest. Health behavior change tools tailored to the individual’s personality feel comfortable and natural and are more likely to engage participants so that positive outcomes are achieved.

Individuals wish to seek out and share information and tips that uniquely pertain to them. Individuals also now have the power through YouTube, Twitter and other technologies to fully express themselves. HealthType^TM harnesses this empowerment, as well as personality strengths and principles of positive psychology, to connect and engage in health behaviors in ways that specifically "speak" to the participants. For example, although some companies tout that they can engage people by offering the “fun” factor with gaming, certain personalities are more motivated by completing what needs to be done before having fun. The approach reaches people based on their natural personality-based focus and decision making priorities.

HealthType^TM is an interactive web based solution for tailoring health behavior change—that offers a private portal for each consumer to assess, track and deliver health behavior status according to the stage of change theory customized to the participant’s personality-based preferences. The approach emphasizes the individual’s strengths leading to behavior changes that take less attention and energy and feel more natural and comfortable than conventional approaches. This tailored approach allows for a “sticky” relationship. Through ongoing engagement we can positively influence behaviors to achieve better health outcomes

HealthType^TM can be used as an adjunct or as a stand alone tool to enhance health behavior programs offered by insurance carriers, pharmacy benefit managers, large private employers and others that are responsible for individuals’ health. Cost savings and clinical outcome value may be accelerated and sustained.